Episode 27 - Be Better with Anthony Abou-Zeid

What does it really take to grow in the advertising industry—and beyond?

In this episode of Leadership in Colour, we sit down with Anthony Abou-Zeid Managing Partner at The Kite Factory for an honest, unfiltered conversation about career growth, identity, mentorship, and what “being better” actually means in today’s fast-changing business world.

From his Lebanese roots and Australian upbringing to building a leadership role in the UK media industry, Anthony shares the realities behind agency life—cutting through the jargon to explain how strategy, creativity, and strong relationships truly drive success.

This episode goes beyond titles and job descriptions. It’s about:

•  Navigating your identity across cultures 
•  The difference between what clients want vs what they need
•  Why curiosity and asking “why” can change your career 
•  The real value of mentorship (and learning by observation) 
•  Building teams with diverse thinking—not just similar backgrounds 
•  Why “being liked” and “doing the right thing” aren’t always the same 
•  And the simple but powerful mindset: just be better

Whether you’re starting out, switching careers, or already in the industry—this conversation offers practical insights without the usual corporate fluff.

Key Takeaways:

•  Clarity beats complexity—ditch the jargon 
•  Growth comes from curiosity, not just experience 
•  Great leaders challenge, not just agree 
•  Talent + personality = real differentiation in today’s market 

 If you’ve ever felt confused by industry jargon, unsure how to grow, or questioned where you belong—this episode brings clarity, perspective, and real-world advice you can actually use.

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